J.C. Hardly Worth A Penney
Penney shares closed down $6.57 at $26.75 on Wednesday on the New York Stock Exchange. The decline was the worst percentage decline since the company started listing shares on the New York Stock Exchange in 1929, according to Center for Research in Security Prices at the University of Chicago Booth School of Business.
The retailer said on Tuesday that sales at stores open at least a year fell 18.9 percent in the first quarter, which coincided with the kickoff of its multi-year overhaul, and reported a loss, missing Wall Street estimates on both counts by a wide margin. The company also scrapped its dividend.
There will be much finger pointing and accusations as to whose fault it is that J.C. Penney is now worth less than their shitty Van Heusen shirts, but when all is said and done and an accurate take on what happened dawns on everyone, the fingers will be pointed squarely on their more-than-useless advertising team.
A while back J.C. Penney decided to change its image. Instead of making money hand over fist and selling the hell out of retail, they decided they needed to become more “socially conscious.” So J.C. Penney brought in a lesbian spokesmanperson and started running pro-homosexual, pro-gay marriage ads. J.C. Penney was so hellbent on social engineering, so hellbent on pushing a noxious agenda, that they totally drove away their most important customer base – women.
J.C. Penney’s ladies fashion is referred to as “lesbo wear.” The Mayor kids you not. Look it up. Google it. Professional women don’t go for the “lesbo look.” Look it up. Google it. J.C. Penney drove their customer base into the waiting arms of non-agenda-driven stores like Marshall’s, Kohl’s, etc.
J.C. Penney need to understand that there is a large segment of the population that doesn’t buy into the homosexual agenda. J.C. Penney isn’t going to change their opinion, either. They can run pro-homosexual ads until they’re blue in the face, but they need to prepare the “Going out of Business” signs if they continue doing so.