J.C. Hardly Worth A Penney

In after hours trading yesterday. J.C. Penney had its worst fall ever; sliding 20% and losing nearly 1.5 billion dollars:

Penney shares closed down $6.57 at $26.75 on Wednesday on the New York Stock Exchange. The decline was the worst percentage decline since the company started listing shares on the New York Stock Exchange in 1929, according to Center for Research in Security Prices at the University of Chicago Booth School of Business.

The retailer said on Tuesday that sales at stores open at least a year fell 18.9 percent in the first quarter, which coincided with the kickoff of its multi-year overhaul, and reported a loss, missing Wall Street estimates on both counts by a wide margin. The company also scrapped its dividend.

There will be much finger pointing and accusations as to whose fault it is that J.C. Penney is now worth less than their shitty Van Heusen shirts, but when all is said and done and an accurate take on what happened dawns on everyone, the fingers will be pointed squarely on their more-than-useless advertising team.

A while back J.C. Penney decided to change its image. Instead of making money hand over fist and selling the hell out of retail, they decided they needed to become more “socially conscious.” So J.C. Penney brought in a lesbian spokesmanperson and started running pro-homosexual, pro-gay marriage ads. J.C. Penney was so hellbent on social engineering, so hellbent on pushing a noxious agenda, that they totally drove away their most important customer base – women.

J.C. Penney’s ladies fashion is referred to as “lesbo wear.” The Mayor kids you not. Look it up. Google it. Professional women don’t go for the “lesbo look.” Look it up. Google it. J.C. Penney drove their customer base into the waiting arms of non-agenda-driven stores like Marshall’s, Kohl’s, etc.

J.C. Penney need to understand that there is a large segment of the population that doesn’t buy into the homosexual agenda. J.C. Penney isn’t going to change their opinion, either. They can run pro-homosexual ads until they’re blue in the face, but they need to prepare the “Going out of Business” signs if they continue doing so.

5 Responses to “J.C. Hardly Worth A Penney”

  1. Mr Fnortner Says:

    I have gay friends and family members that I care deeply about. Still, I am seriously put off by the so-called homosexual agenda. People who push their religion, race, politics or sexual orientation piss me off. And organizations that do the same are transparently looking for praise that they are being uber noble while at the same time being surreptitiously hostile to most Americans. As al Qaeda said about Fox News, they should all die in their own anger. JCP is a good start.

  2. The Mayor Says:

    Right. Homosexuals say that Christians are intolerant, yet the homosexual lobby comes across as perhaps the most intolerant group ever assembled. JCP is pathetic, I wish them demise.

  3. nancy Says:

    Fox News is as hostile to SOME Americans, as Radio Free Europe was hostile to those behind the iron curtain.
    If it were left to the intolerant MSM, people would have to listen to alternative views through static… crouched in front of a hidden radio.
    Al Qaeda’s reflection on anger is hypocritical, and caring what they think is retarded.

  4. Mr Fnortner Says:

    It’s worth noting that what I think about Fox News or al Qaeda is not in my comment. What you can deduce is that I like the colorful and useful turn of phrase al Qaeda employed.

  5. dmorris Says:

    I have never been inside a JC Penney store,having lived a deprived life. Odd that they’d promote the gay lifestyle so much,when gays only comprise 1 or 2% of the population.

    I prefer companies that extol the heterosexual lifestyle, like Budweiser and Coors,who tell me if I drink their product,I’ll party with hot young babes.

    Hasn’t happened yet, but maybe I just have to keep guzzling a few more years.

    Meanwhile, my pants keep shrinking.

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