Marketing Done Right
As consumers, we are all use to putting up with rampant false advertising. From that perfectly built hamburger you see in the commercial on TV that turns out to look like something your dog just puked up, to the high-tech two-way radios we saw in comic books as kids that turned out to be two Libby’s cans attached by a string. But this, booze and soda, well, not even your lying eyes could possibly have a problem with that.
It’s even smarter than attaching a Lindt chocolate bar to a pack of Maxi-Pads, or hooking up a bottle of Tums to a bag of pork rinds. It’s even smarter than giving away a stomach pump for every subscription to the Oprah Winfrey Network.